{"id":2282,"date":"2025-01-04T08:00:00","date_gmt":"2025-01-04T11:00:00","guid":{"rendered":"https:\/\/pedrobertoleti.com.br\/?p=2282"},"modified":"2025-01-01T20:19:14","modified_gmt":"2025-01-01T23:19:14","slug":"3-maneiras-de-transformar-seu-negocio-com-iot","status":"publish","type":"post","link":"https:\/\/pedrobertoleti.com.br\/index.php\/2025\/01\/04\/3-maneiras-de-transformar-seu-negocio-com-iot\/","title":{"rendered":"3 maneiras de transformar seu neg\u00f3cio com IoT"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Introdu\u00e7\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Internet das Coisas \u00e9 uma realidade. Antes usada majoritariamente para comunica\u00e7\u00f5es entre seres humanos, hoje a Internet \u00e9 tamb\u00e9m um canal de comunica\u00e7\u00e3o eficaz e eficiente para m\u00e1quinas. O resultado disso \u00e9 impressionante: comunica\u00e7\u00e3o M2M (Machine-To-Machine) feita em n\u00edvel global, sem barreiras geogr\u00e1ficas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dado o poder de integra\u00e7\u00e3o que a Internet das Coisas oferece, \u00e9 importante saber, com clareza, como o uso dela pode transformar neg\u00f3cios. Neste artigo, mostro tr\u00eas maneiras de como a Internet das Coisas pode transformar seu neg\u00f3cio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Utilize LoRaWAN como solu\u00e7\u00e3o de comunica\u00e7\u00e3o de longo alcance<\/h2>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">LoRaWAN (Long Range Wide Area Network) \u00e9 a comunica\u00e7\u00e3o feita para Internet das Coisas. Casos de uso que t\u00eam como requisito baixo consumo de energia, baixo tr\u00e1fego de dados e longo alcance s\u00e3o plenamente beneficiados pela conectividade LoRaWAN, tais como: sensoriamento e controle de atuadores em smart cities, agroneg\u00f3cio e em utilies. <a href=\"https:\/\/amzn.to\/3VXQsbO\" target=\"_blank\" rel=\"noreferrer noopener\">Se ainda n\u00e3o conhece LoRaWAN<\/a>, n\u00e3o perca mais tempo e conhe\u00e7a j\u00e1, pois pode fazer toda a diferen\u00e7a no seu neg\u00f3cio.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"1601\" src=\"https:\/\/pedrobertoleti.com.br\/wp-content\/uploads\/2025\/01\/noegcio_iot_1.jpg\" alt=\"\" class=\"wp-image-2285\" srcset=\"https:\/\/pedrobertoleti.com.br\/wp-content\/uploads\/2025\/01\/noegcio_iot_1.jpg 1280w, https:\/\/pedrobertoleti.com.br\/wp-content\/uploads\/2025\/01\/noegcio_iot_1-240x300.jpg 240w, https:\/\/pedrobertoleti.com.br\/wp-content\/uploads\/2025\/01\/noegcio_iot_1-819x1024.jpg 819w, https:\/\/pedrobertoleti.com.br\/wp-content\/uploads\/2025\/01\/noegcio_iot_1-768x961.jpg 768w, https:\/\/pedrobertoleti.com.br\/wp-content\/uploads\/2025\/01\/noegcio_iot_1-1228x1536.jpg 1228w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Adote o Edge Computing<\/h2>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">Edge computing consiste em uma forma de arquitetar uma solu\u00e7\u00e3o onde o dispositivo em campo (na borda, ou Edge) \u00e9 capaz de processar os dados que ele mesmo gera, e enviar para a nuvem apenas o resultado do processamento. Isso significa menor tr\u00e1fego de dados na conectividade, menor tempo de uso de nuvem para tratamento de dados e uma economia substancial no uso de nuvem para armazenamento e processamento. Edge computing \u00e9, praticamente, uma necessidade para solu\u00e7\u00f5es que est\u00e3o inseridas no contexto de Internet das Coisas e que desejam escalar com custos reduzidos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"1598\" src=\"https:\/\/pedrobertoleti.com.br\/wp-content\/uploads\/2025\/01\/noegcio_iot_2.jpg\" alt=\"\" class=\"wp-image-2286\" srcset=\"https:\/\/pedrobertoleti.com.br\/wp-content\/uploads\/2025\/01\/noegcio_iot_2.jpg 1280w, https:\/\/pedrobertoleti.com.br\/wp-content\/uploads\/2025\/01\/noegcio_iot_2-240x300.jpg 240w, https:\/\/pedrobertoleti.com.br\/wp-content\/uploads\/2025\/01\/noegcio_iot_2-820x1024.jpg 820w, https:\/\/pedrobertoleti.com.br\/wp-content\/uploads\/2025\/01\/noegcio_iot_2-768x959.jpg 768w, https:\/\/pedrobertoleti.com.br\/wp-content\/uploads\/2025\/01\/noegcio_iot_2-1230x1536.jpg 1230w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Utilize seguran\u00e7a em todas as camadas da solu\u00e7\u00e3o IoT<\/h2>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">Seguran\u00e7a \u00e9 um requisito mandat\u00f3rio em qualquer solu\u00e7\u00e3o em tecnologia hoje, sobretudo aquelas que interagem com alguma forma de comunica\u00e7\u00e3o em rede, como \u00e9 o caso das solu\u00e7\u00f5es em Internet das Coisas. A seguran\u00e7a deve ser tratada como prioridade, e recursos como criptografia, autentica\u00e7\u00e3o e verifica\u00e7\u00e3o de integridade de dados devem estar dispon\u00edveis nas solu\u00e7\u00f5es desde seu primeiro minuto de opera\u00e7\u00e3o. Isso evita (ou dificulta) muitos ataques cibern\u00e9ticos e acesso a dados sens\u00edveis trafegados pela solu\u00e7\u00e3o IoT.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"1598\" src=\"https:\/\/pedrobertoleti.com.br\/wp-content\/uploads\/2025\/01\/noegcio_iot_3.jpg\" alt=\"\" class=\"wp-image-2287\" srcset=\"https:\/\/pedrobertoleti.com.br\/wp-content\/uploads\/2025\/01\/noegcio_iot_3.jpg 1280w, https:\/\/pedrobertoleti.com.br\/wp-content\/uploads\/2025\/01\/noegcio_iot_3-240x300.jpg 240w, https:\/\/pedrobertoleti.com.br\/wp-content\/uploads\/2025\/01\/noegcio_iot_3-820x1024.jpg 820w, https:\/\/pedrobertoleti.com.br\/wp-content\/uploads\/2025\/01\/noegcio_iot_3-768x959.jpg 768w, https:\/\/pedrobertoleti.com.br\/wp-content\/uploads\/2025\/01\/noegcio_iot_3-1230x1536.jpg 1230w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gostou de Internet das Coisas?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea gostou de saber mais sobre Internet das Coisas e deseja se aprofundar no assunto, eu indico abaixo livros muito interessantes sobre o assunto:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/amzn.to\/4fFigss\" target=\"_blank\" rel=\"noreferrer noopener\">Conectividade LoRaWAN: Fundamentos e Pr\u00e1tica<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/amzn.to\/40hj7ek\" target=\"_blank\" rel=\"noreferrer noopener\">Primeiros Passos em Internet das Coisas (Manual Maker Livro 2)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/amzn.to\/40fGN2B\" target=\"_blank\" rel=\"noreferrer noopener\">Internet das Coisas com ESP8266, Arduino e Raspberry Pi<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/amzn.to\/3BNSbcP\" target=\"_blank\" rel=\"noreferrer noopener\">IoT: Como Usar a &#8220;Internet Das Coisas&#8221; Para Alavancar Seus Neg\u00f3cios<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/amzn.to\/3BPbbHS\" target=\"_blank\" rel=\"noreferrer noopener\">Programming the Internet of Things: An Introduction to Building Integrated, Device-to-Cloud IoT Solutions<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Leia mais<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/pedrobertoleti.com.br\/index.php\/2024\/12\/22\/participacao-no-podcast-iot-go-cast\/\">Participa\u00e7\u00e3o no podcast IoT Go Cast<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/pedrobertoleti.com.br\/index.php\/2020\/03\/16\/integracao-com-plataforma-iot-embarcados\/\">Integra\u00e7\u00e3o com plataforma IoT \u2013 Embarcados<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/pedrobertoleti.com.br\/index.php\/2017\/11\/20\/balanca-iot-uma-aplicacao-iot-real-no-cotidiano-e-mundo-agro\/\">Balan\u00e7a IoT \u2013 uma aplica\u00e7\u00e3o IoT real no cotidiano e mundo Agro.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/pedrobertoleti.com.br\/index.php\/2017\/11\/12\/instituto-ncb-iot-no-mundo-agro\/\">Instituto NCB \u2013 IoT no mundo Agro<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introdu\u00e7\u00e3o A Internet das Coisas \u00e9 uma realidade. Antes usada majoritariamente para comunica\u00e7\u00f5es entre seres humanos, hoje a Internet \u00e9 tamb\u00e9m um canal de comunica\u00e7\u00e3o eficaz e eficiente para m\u00e1quinas. O resultado disso \u00e9 impressionante: comunica\u00e7\u00e3o M2M (Machine-To-Machine) feita em n\u00edvel global, sem barreiras geogr\u00e1ficas. Dado o poder de integra\u00e7\u00e3o que a Internet das Coisas&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,6,12,10,11,13,5],"tags":[],"class_list":["post-2282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-iot","category-nivel-avancado","category-nivel-iniciante","category-nivel-intermediario","category-publicacoes","category-artigos-nacionais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 maneiras de transformar seu neg\u00f3cio com IoT -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pedrobertoleti.com.br\/index.php\/2025\/01\/04\/3-maneiras-de-transformar-seu-negocio-com-iot\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 maneiras de transformar seu neg\u00f3cio com IoT -\" \/>\n<meta property=\"og:description\" content=\"Introdu\u00e7\u00e3o A Internet das Coisas \u00e9 uma realidade. 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